Lego goes 3D with in store displays

Ok, Lego has had pre built sets as displays  in stores for a long  time.  The problem is these sets take up space and are often stolen.  After a trial phase in The Lego Group has decided to roll out the Digital Box

The Digital Box is a display that creates a 3D image of a Lego set based on the picture on the front of the box. The displays are even animated.  How cool is that.  You can see how your set will look in 3D before you build it.

Check out the video of this cool new 3d display in action.